Band merchandise can be any product you brand with your band’s logo, name or photo – T-shirts, framed and signed band photos, caps, bags, stickers, lighters, posters, you name it. Fans love to collect souvenirs and wear fashionable T-shirts and useful accessories which express their personal taste in music, and the consequent exposure of your band to other potential fans works in your favour, too!
Obviously you can use band merchandise to publicise your band’s sound, identity, overall image, and even website address, but you can also focus on marketing a particular single or album by incorporating the ‘cover’ design into your website, T-shirts, and other merchandise.