Blog Archives | Page 6 of 13 | PSI Screenprinting

Monday, April 11th, 2011

Free T-shirts – The secret to building your business?

How do you like getting free stuff?

Last year, my email marketing service provider, MailChimp, sent me out a free t-shirt – http://blog.mailchimp.com/holiday-shirts/ – A cool print on an American Apparel tri-blend t-shirt.

Now for someone who deals with t-shirts all day, every day, you might not think that would be so cool, but honestly I was stoked.

I just got their newsletter and they had a little piece in it about visiting their t-shirt printers and at the end linked to an article by Adam Nash , VP of Product Management at LinkedIn.

Wednesday, December 15th, 2010

4 Reasons to Buy Australian Made T-shirts

Whether we like it or not, T-shirts that have been made in Australia are often more expensive than those imported from various other countries in the world, and most Australians aren’t so patriotic as to automatically spend considerably more on a T-shirt simply because it was made in Australia.

Any business wishing to compete with low-cost alternatives needs to provide additional sources of value to its customers, to warrant the difference in price. Money talks, but thankfully, it isn’t the only voice we heed. We also believe that we get what we pay for.

So what are these additional sources of value? Why buy Australian made T-shirts, rather than the cheaper ones imported from overseas?

Sunday, November 28th, 2010

People Watching – Inspiration for T-shirt Design

Besides providing highly amusing free entertainment, people-watching can be a great source of inspiration for all creatives and business people. For example, let’s take a look at some tactics T-shirt designers might use to get creative inspiration from people-watching.

Sunday, November 21st, 2010

Top 4 Reasons to Give Away Free T-shirts to Promtote Your Business

At the age of 69, Toby is a fit and energetic man who’s still heavily involved in the daily operations of his industrial plumbing business. He calls himself a realist, and he has a self-professed distrust of advertising. He won’t watch commercial television or listen to commercial radio, and if he spends time on the internet, his wife closes the door on him to muffle the sound of his non-stop grumbling about marketers being brainwashers.

Toby’s not unusual. People want information, but they want it at their own convenience – more often than not, they’ll hang up on telemarketers, delete spam emails, mute the TV when commercials are on, and pointedly ignore billboards while driving. It can be really hard for a business to make potential customers aware that it even exists, when so many of those people are determined to close their eyes, block their ears and sing “blah-de-blah-de-blah-blah, I can’t hear you!” The money you pour into advertising can easily disappear straight down the drain, resulting in very little, if any, return to you at all.