Ok…so we have been doing a lot of discharge printing lately and have got it down to a fine art!!
What is discharge printing? Have a look at the video below and keep reading to find out more…(WARNING: Loud music alert in the video!)
Ok…so we have been doing a lot of discharge printing lately and have got it down to a fine art!!
What is discharge printing? Have a look at the video below and keep reading to find out more…(WARNING: Loud music alert in the video!)
We have been stoked to work with Earth Hour over the last couple of campaigns to provide their t-shirt printing.
This year we donated the wardrobe for their TV commercial. All those people are wearing trackies and t-shirts that we supplied. They prepared a special branded copy for us. You can see it below…
Here is what was involved with doing their t-shirts…
This week we had the pleasure of printing t-shirts for the John Butler Trio.
Pictured above is a 6 colour discharge print. Discharge printing allows you to have a very soft feel on dark t-shirts. It basically removes the dye colour in the t-shirt and replaces it with the colour mixed into the discharge ink.
How do you like getting free stuff?
Last year, my email marketing service provider, MailChimp, sent me out a free t-shirt – http://blog.mailchimp.com/holiday-shirts/ – A cool print on an American Apparel tri-blend t-shirt.
Now for someone who deals with t-shirts all day, every day, you might not think that would be so cool, but honestly I was stoked.
I just got their newsletter and they had a little piece in it about visiting their t-shirt printers and at the end linked to an article by Adam Nash , VP of Product Management at LinkedIn.