A two part guide to starting your own T shirt label. Part 2, Sourcing and Printing.
By now you should know your market and have developed a suitable image and label for your T shirt printing business. Now it’s time to move on to sourcing your t-shirts and choosing a printing method which does your designs justice.
Material Sourcing:
Whatever quality of t-shirt you are looking for, you’ll find them being manufactured in china. Bear in mind that these manufacturers will charge base rates for shipping and manufacture, so the larger quantities you can buy, the better deal you will get. If you’ve got a particular cut or fabric you’d like use then send them out a sample and they will probably be able to match it quite closely.
Inks and tools for screen printing are best purchased from local suppliers who can offer after sales support and equipment. If you are providing a custom t shirt printing service then the same applies but you can get ink cartridges more cheaply from budget suppliers on the internet.
Printing:
When it comes to printing you’ve got one final choice to make: Screen printing, or digital direct to garment printing? If you are looking to design your own t shirt range then the choice will primarily depend upon the bulk and quality of the printed T shirts you require. If you want to produce t shirts from other people’s designs on demand, then the screen printing cost will be prohibitive, but Direct to Garment Digital Printing will suit your business model very nicely.
If you are screen printing, then it will be important to ensure your designs translate well to the medium; screen printing is not easy, particularly for newcomers so be prepared to experiment and have some failed prints before you get the hang of the process. If you are short of time and capital, consider getting shirts printed by an expert screen printing company to ensure your products look and feel as good as they can.
By following this guide, and researching in more detail the action points it raises, you’ll ensure a successful launch and a relatively trouble free t-shirt label. Best of luck!